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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!


Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates


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I'm honored to be a contributing author to a new book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a Foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS

I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Jan 30
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Joel Beckerman spent about 18 months developing a song that boils down to a melody just four notes long.

He’s one of a handful of composers who specialize in sonic logos, or the audio equivalents of the Nike “swoosh” or John Deere’s leaping deer. More concise than a theme song and subtler than a jingle, sonic logos are brief melodies or sound effects designed to cement a brand in the consumer’s subconscious mind. Famous examples include the five-note Intel bong, McDonald’s “Ba da ba ba ba” signoff and NBC’s three-note chime, in use since 1929.

Sonic branding is becoming increasingly popular in a highly fragmented media world, and Mr. Beckerman’s New York agency Man Made Music has composed dozens of catchy tunes you’ve probably heard announcing high-profile properties.

[Excerpt, click on the link to read the rest of this post.]

From: WSJ.com — Making an Impression in Just Four Notes   (about Sonic Branding)

By John Jurgensen