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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!


Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates


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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site), and Innovation Excellence; the book was edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS

I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Apr 12
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As someone who has bandied the ‘social enterprise’ term about for a while, someone who likes to ‘work on projects’ and give back, but also has a commercial and/or corporate mind, my introduction to the third sector has been a bit of a culture shock.

The mentality of those leading arts organizations has at times been incredible — and not always in a good way.

Art organizations should adopt a startup mentality to survive.

It’s not often you hear the words startup and art in the same breath. It’s funny because the low cost, stretched budget and creative use of favors is something common to both worlds. Also, the severe cuts to (public) arts funding and talk of a focus on corporate and private individuals for donations suggests there are more links than one might expect.

But how many arts organizations take the real startup approach? The examples of crossover in other parts of charity and public sector life are plenty, for example the Government Digital Service’s blog, which chronicles attempts to bring a startup mentality to the [UK] government’s web offering.

A recent wave of crowdfunding sites for charities and non-profit (AngelShares, WeFund, Sponsume and PeopleFund to name but a few) has encouraged arts organisations to utilise astute marketing techniques that the average startup also needs to leverage.

In startup land, KickStarter has recently hit significant milestones — notably $1.6m raised in 24 hours – with the exceptional Double Fine Adventure project demonstrating what is possible when crowdfunding is done well.

[Excerpt, click on the link to read the rest of this post.]

From:  Guardian Professional / Culture professionals network — Why Arts Organizations Should Act More Like Startups 

Anne-Marie Imafidon discusses the ways you could be using the web in a modified funding landscape.

Please note: At Creative Sage™, in addition to our for-profit corporate clients, we work with nonprofits, social entrepreneurs, philanthropic organizations, and social innovators to form bridges, joint ventures, and mutually beneficial relationships to further good causes. We can advise your organization and help you develop a strategy to maximize your results, using crowdsourcing, crowdfunding, online community building and donor relations. We also co-initiate and manage open innovation projects. To discuss your situation and explore how we might work together, please call 1-510-845-5510 (U.S. Pacific Time), visit our web site, or email us for more information.