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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!


Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates


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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS

I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

May 18
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Quit your technology job. Get a PhD in the humanities. That’s the way to get ahead in the technology sector. That, at least, is what philosopher Damon Horowitz told a crowd of attendees at the BiblioTech Conference at Stanford University in 2011. Horowitz is also a serial entrepreneur who co-founded a company, Aardvark, which sold to Google for $50 million. He is presently the In-House Philosopher / Director of Engineering at Google. Wait, you say, that’s insane. At a time when record numbers of people, among them those with high-level degrees, are receiving public assistance, what kind of fool would get a degree in a subject with no clear job prospects beyond higher education or teaching?

In Silicon Valley, engineers are honor students and everyone else is taking remedial math. Venture Capitalists often express disdain for startup CEOs who are not engineers. Silicon Valley parents send their kids to college expecting them to major in a science, technology, engineering or math (STEM) discipline. The theory goes as follows: STEM degree holders will get higher pay upon graduation and get a leg up in the career sprint.

Over the past two years, I have interviewed the founders of more than 300 Silicon Valley start-ups. The most common traits I have observed are a passion to change the world and the confidence to defy the odds and succeed. Any discussion of this nature must return to a comparison of Steve Jobs and Bill Gates. True, Jobs was technically competent. But he had, if anything, an eclectic educational background where he spent as much time in seeming arcana such as philosophy and calligraphy as he did on math and engineering.

I’d take that a step further. I believe humanity majors make the best project managers, the best product managers, and, ultimately, the most visionary technology leaders. The reason is simple. Technologists and engineers focus on features and too often get wrapped up in elements that may be cool for geeks but are useless for most people. In contrast, humanities majors can more easily focus on people and how they interact with technology.

[Excerpts, click on the link to read the rest of this post.]

From: The Washington Post — Why Silicon Valley Needs Humanities PhDs 

By Vivek Wadhwa

(This is an excellent argument for why we need to sustain Arts Education, and why STEM should be turned into STEAM in the classroom!)