During the last twenty years, the linear process of innovation has been abandoned in favor of innovation by interactions, leading to new forms of organization.
Innovation management positions have been created, in order to define attractive and groundbreaking innovation lines, as well as encourage innovation culture within firms.
Does Innovation Follow Models?
New organizations encounter change management issues. Innovation can be considered as the creation of a new tradition: before being accepted and recognized, disruptive innovations change the values promoted by management, the payment models, the value chain. They even alter the firm’s identity. Besides, these transformations take time and do not respond to the urgent need to speed innovation.
One might be greatly tempted to rely on models. A review of the most innovating firms offers many examples. Of course, as noted ironically by Gary Hamel, the innovation leaders unfortunately tend to disappear from the top 10 from one year to another. And another question can be raised: can these models be replicated?
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By Nicolas Bry
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