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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!

Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS
I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Jul 31

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Business has historically focused on creating innovative approaches to providing for our human needs; thus, leading businesses have always been customer-focused. Now, as a result of the prevalence of online social networks, the consumer is in charge. As the saying goes, “the customer is always right,” and today the customer can make or break a brand in a second via a social media post.

Brian Solis, the award-winning author of Engage, principal at Altimeter Group, and creator of The Conversation Prism with our good friends at creative agency JESS3, documented the rise of connected consumerism in his latest book, The End of Business As Usual. Last week I attended an SFAMA event at the Hult International School of Business* where Solis discussed the future of business and how companies can stay relevant. Solis referenced that in today’s world marketers need to address three distinct consumer segments: Traditional (Broadcast), Digital (Online/Mobile) and Connected (Social Networking). It’s no longer just a one-way marketing pitch; brands are now what the consumers say they are.

We’re now marketing to an “audience of audience,” so businesses must engage in a way which triggers social effects. For many businesses, that means finding ways to adapt and be relevant. So, what do businesses need to do to stay relevant?

[Excerpt, click on the link to read the rest of this post.]

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From techcocktail.com — Brian Solis’ 10 Steps to Become an Adaptable Business

By Samantha Strauss