We can call it open innovation, crowdsourcing or co-creation – or something else. In short, it is about bringing external input to an innovation process and this is no longer a buzzword.
Companies are learning that they must embrace this paradigm shift of innovation in order to keep up with the competition and those that are lagging behind, well, they will find themselves to be in big trouble in the coming years.
This list of corporate initiatives is worth looking into if you want to get an idea of what is happening with the open innovation, crowdsourcing and co-creation today.
NOTE: The process of bringing external input into an innovation process requires lots of work that is often not visible to the public. So when you go through this list of examples, please remember that these companies have other initiatives related to open innovation.
[Excerpt, click on the link to read the rest of this post, including the list of 40 examples — it’s a great list!]
By Stefan Lindegaard
Stefan Lindegaard is one of the contributing authors to the Amazon best-selling business book, A Guide to Open Innovation and Crowd Sourcing: Advice from Leading Experts, editedby Paul Sloane, with a foreword by Henry Chesbrough (Kogan Page, 2011). Cathryn Hrudicka, Founder, CEO and Chief Imagination Officer of Creative Sage™, is also one of the contributing authors. You can order it here: http://amzn.to/OI_CS
Cathryn Hrudicka co-wrote the chapter, “Building the Culture for Open Innovation and Crowd Sourcing,” with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book is available at: http://bit.ly/OI_CS_Google
At Creative Sage™, we can help you maximize the value of your open innovation and/or crowdsourcing projects and gain the insights you need to move forward most effectively. To discuss your organization’s situation, please feel free to give us a call, at 1-510-845-5510 (Pacific time, in the San Francisco Bay Area/Silicon Valley). You can also contact us by email and visit our web site for more information. We look forward to working with you and helping you get real results.