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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!

Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS
I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Aug 22

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As we move from the industrial era of making and selling things into the knowledge era of creating and selling ideas, we have a more sophisticated workforce with more advanced needs. Simply satisfying basic needs is not enough. Organizations must build a sense of belonging, develop worker self-esteem, and provide opportunities for self-actualization. Otherwise, employees will lose motivation and become disengaged.

Employee disengagement has become so widespread that Gallup did a study on it. It found that 71 percent of American workers either are not engaged or are actively disengaged in their work. For employers, this translates to lower productivity, higher turnover, increased sick days, and even decreases in customer satisfaction.

As your workers become more sophisticated, so must your engagement tactics. In this economy, people may take a job for the paycheck. Chances are, however, they’ll quickly become part of the 29 percent of disengaged workers and probably won’t stay long. Taking the team bowling or to happy hour once a month is not the level of engagement that will fulfill the advanced knowledge worker. Here are some ideas for how to help your knowledge workers climb the ladder to fulfillment…

[Excerpt, click on the link to read the rest of this post.]

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From: Stanford Social Innovation Review — Knowledge Economy 2.0 — Fulfilling the needs of the modern-day workforce

By Nancy Belmont