Well-defined problems lead to breakthrough solutions. When developing new products, processes, or even businesses, most companies aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies. How many times have you seen a project go down one path only to realize in hindsight that it should have gone down another? How many times have you seen an innovation program deliver a seemingly breakthrough result only to find that it can’t be implemented or it addresses the wrong problem? Many organizations need to become better at asking the right questions so that they tackle the right problems.
Here are three stories of organizations in very different fields that did a spectacular job of defining the problem. This in turn attracted the right kind of innovators and led to breakthrough solutions.
[Excerpt, click on the link to read the rest of this post.]
By Dwayne Spradlin
At Creative Sage™, we believe in effective problem-solving, working with the whole brain. We’ll also help you and your organization foster a learning culture, as well as an innovation culture. In addition to offering your organization a full range of creative problem-solving and critical thinking techniques, we’re also integrating neuroscience tools into our company offerings.
We specialize in modular, custom-designed innovation processes and solutions for each of our clients — you won’t get a “cookie-cutter,” “one-size-fits-all” solution from us!
Please give us a call if you want to explore how our solutions match your organization’s or work team’s culture, values and needs. You can reach us in the San Francisco/Silicon Valley area, at 1-510-845-5510; or email us to arrange for an initial phone conversation. You can also visit our web site and the linked blogs there for more information. Let’s talk about how we can help you innovate, using your team’s maximum brainpower!