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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!

Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS
I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Sep 28

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Do organizations want to establish a culture of innovation or a culture of learning? Put another way, is it more meaningful and realistic for an executive to ask his or her people, “What have we innovated this week?” or “What have we learned; what insights have we gained this week?”

It’s very easy to get caught up in the buzz surrounding innovation. After all, who doesn’t want to be innovative? A Google search of the term “culture of innovation” yields about 3.4 million hits while a search of “culture of learning” yields about 1.3 million hits.

This provides some perspective on what the current emphasis is.

Yet, while innovation (a change in the way people do things because of a new product or service accompanied by the significant adoption of that new or changed product or service) is by definition, an outcome, an organization’s culture is not an outcome. Instead, it is a performance enabler and many would say, the most important enabler. The values reflected in an organization’s culture enable outcomes like innovation. Therefore, the meaningful question is: What core cultural values should an organization that values innovation emphasize?

There are three cultural pre-conditions / values for innovation. These are critical thinking, discovery, and learning.

[Excerpt, click on the link to read the rest of this post.]

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From: Within the Slipstream — Do We Want a Culture of Innovation or Do We Need a Culture of Learning?

By Joe Sanchez