Chief executives are under pressure these days to appear accessible and “authentic,” but social media—with its demands for quick, unscripted updates that can quickly go viral—poses risks for top managers and the companies they represent, in the form of lawsuits, leaked trade secrets or angered customers.
Many corporate leaders say they are too busy running a company to spend time posting 140-character messages to Twitter, or retweeting posts from followers. What’s more, for some companies, the business case for using the site can seem unclear, with no direct correlation between Twitter followers and sales.
At least one leadership expert thinks those arguments are shortsighted. Most CEOs should accept that social media is part of their job description, says former Medtronic Inc. MDT +0.95% CEO Bill George, a management professor at Harvard Business School and avid tweeter. “People want CEOs who are real. They want to know what you think,” he says, adding: “Can you think of a more cost-effective way of getting to your customers and employees?”
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By Leslie Kwoh and Melissa Korn
At Creative Sage™, one of our specialties is mentoring, training and coaching CEOs, founders and other C-Suite executives to use social media effectively, including for innovation, open innovation, and collaboration, as well as for outreach. Find out more about how we can work with your organization’s leaders to maximize their social presences and results! We also mentor and train executives and other staff members how to measure the results of their social business programs.
You can email us or give us a call, at 1-510-845-5510 (San Francisco/Silicon Valley) to set up an appointment for an initial conversation. We look forward to talking with you or your CEO.