We need to become really worried over our potential to re-galvanize growth across many of our economies. There is this growing feeling that in Europe, perhaps even the United States, we are in for a prolonged drawn out ‘slump’ with the possibilities of a Japanese-style lost decade…
Engagement means different things to different people.
We do use the word ‘engagement’ just the same as ‘innovation’. They are thrown around and used in isolation, often to self-justify and defend, but until we can connect them in ways that generate a sense of real commitment, we cannot begin to create the conditions for sustainable growth.
The majority of people today are seemingly disengaging, pre-occupied with personal worries, gaining little incentive in what they see for their future. We need to turn this present trend around. On numerous surveys the level of people in ‘active engagement’ is around 20% in our business organizations for instance and the majority are ‘passengers’ or in cruise control, mostly detached from the bigger picture, so preoccupied, often with fear and apprehension or already caught in their personal economic traps, unable to see a way out.
The implications of this are profound and need radically altering.
[Excerpts, click on the link to read the rest of this post.]
By Paul Hobcraft
Paul Hobcraft is one of the contributing authors to the Amazon best-selling business book, A Guide to Open Innovation and Crowd Sourcing: Advice from Leading Experts, editedby Paul Sloane, with a foreword by Henry Chesbrough (Kogan Page, 2011). Cathryn Hrudicka, Founder, CEO and Chief Imagination Officer of Creative Sage™, is also one of the contributing authors. You can order it here: http://amzn.to/OI_CS
Cathryn Hrudicka co-wrote the chapter, “Building the Culture for Open Innovation and Crowd Sourcing,” with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book is available at: http://bit.ly/OI_CS_Google
At Creative Sage™, we can help you maximize the value of your innovation, open innovation and/or crowdsourcing projects and gain the insights you need to move forward most effectively. To discuss your organization’s situation, please feel free to give us a call, at 1-510-845-5510 (Pacific time, in the San Francisco Bay Area/Silicon Valley). You can also contact us by email and visit our web site for more information. We look forward to working with you and helping you get real results.