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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!

Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS
I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Oct 04

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One of the clearest benefits of introducing tangible design factors to customers and stakeholders is the increase in the rapidity of useful feedback. As a critical ingredient in any innovation’s success, feedback response and its frequency greatly influence the ability of a design team to capture enough attention to move from innovation diffusion to accelerated adoption. This is the heart of an ongoing collaboration between designer/innovators and users.

It is not just a matter of A/B testing. Although the value of A/B testing (also called multivariate testing) cannot be denied when correctly designed and implemented. Marked improvements can be seen through testing elements like text, layouts, images, form factors, user interface components and even and colors. Not all elements produce the same improvements, and by looking at the results from usually small-scale tests, it is possible to identify those elements that consistently tend to produce the greatest improvements. What we observe is that all product and service experiences benefit from the scrutiny of small changes, rapidly tested, to accelerate positive outcomes.

Factors that, by themselves, seem inconsequential when considered in terms of behaviors and in market outcomes, may have exponential impacts. A couple of very different examples come to mind. The first is service and the second is product related.

[Excerpt, click on the link to read the rest of this post.]

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From: Collaborative Innovation — Minor changes. Major impacts.

By Drew Marshall