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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!

Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS
I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Oct 17

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Alberto Savoia, founder of Pretotype Labs and former Google innovation executive, says pretotyping – a method for deciding whether or not to pursue a new idea – can save companies millions by bringing the right products to market, like Twitter, and avoiding disasters, like Google Wave.

Innovation is all the rage these days, with companies and contributors racing to rock the market with the ‘next big thing.’ Unfortunately, most new products and innovations fail – not because they are poorly executed but because the idea wasn’t the right idea.

“The biggest challenge in innovation isn’t coming up with new ideas, it’s identifying which of those ideas will be successful in the market,” says Savoia. “Pretotyping helps organizations test their innovative ideas to make sure that they have the right ‘it’ before they invest in building ‘it’ right.”

I sat down with Savoia in Silicon Valley earlier this month for a lively Q&A. Savoia explains why a seemingly great idea goes bust while an outright crazy one makes bank, and argues that pretotyping, often seen as a ‘just a start-up thing,’ is relevant to big business.

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From: Forbes — How To Innovate Like A (Google) Pro

By Jennifer Lankheim, Editor, SAP.info (and Guest Contributor to Forbes)