Addressing organizational and design challenges…
We often separate innovation management into organization and process:
* Structural change and organizational undertaking cover corporate governance aspects like “The Ambidextruous Organization” (Charles A. O’Reilly), “Organizational DNA for Strategic Innovation” (Vijay Govindarajan), “Open Innovation” (Henry Chesbrough);
* Innovation process and design approach unfold methodologies to create meaningful products such as ‘design thinking’ (David Kelley), ‘user-led design’ (Eric Von Hippel), ‘shortening new product development’ (Smith and Reinersten), ‘rugby approach’ (Ikujiro Nonaka), ‘continuous innovation management, innovation culture’ (Gary Hamel), ‘innovator’s dilemna & solution’ (Clayton Christensen), ideation and problem solving approach.
I was recently debating about Rapid Innovation with Professor Christophe Midler, Research Director at the Polytechnique Management Research Center, and Innovation Management Chair Professor at Ecole Polytechnique.
He told me this sharp statement which struck me: “The strength of the Rapid Innovation model is that it adresses both innovation disciplines, organization and design process. Actually, the properties of what you design are further enabling organizational undertaking for innovation: designed thing changes the organization of innovation.”
When modular design changes the organization…
Well, let me to take a moment to translate this intense summary.
Rapid Innovation is a kind of “New Corporate Garage” as named by Scott D. Anthony: it starts with organizational impact, by creating autonomous creative units or innovation teams. It crafts an organizational model based on:
* setting-up an agile and autonomous innovation entity;
* designing within a framework involving “creative tension”, an exciting environement mixing stimulating and stretched goals with a proven expertise in innovation discipline;
* aligning with innovation group strategy, across a shared portfolio and permanent connections, in order to facilitate adoption of the innovation output by the core business.
In the course of seeking adoption and engagement from the core corporation, we came to refining our innovation process and shaped modular design, an “innovation by component” approach.
[Excerpt, click on the link to read the rest of this post.]
By Nicolas Bry
At Creative Sage™, we specialize in modular, custom-designed innovation processes and programs for each of our clients — you won’t get a “cookie-cutter,” “one-size-fits-all” solution from us! Please give us a call if you want to explore how our solutions match your organization’s or work team’s values and needs. You can reach us in the San Francisco/Silicon Valley area, at 1-510-845-5510; or email us to arrange for an initial phone conversation. You can also visit our web site and blogs for more information. We look forward to hearing from you — and listening to you.