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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!


Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates


Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS

I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Oct 19
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Addressing organizational and design challenges…

We often separate innovation management into organization and process:

* Structural change and organizational undertaking cover corporate governance aspects like “The Ambidextruous Organization” (Charles A. O’Reilly), “Organizational DNA for Strategic Innovation” (Vijay Govindarajan), “Open Innovation” (Henry Chesbrough);

* Innovation process and design approach unfold methodologies to create meaningful products such as ‘design thinking’ (David Kelley), ‘user-led design’ (Eric Von Hippel), ‘shortening new product development’ (Smith and Reinersten), ‘rugby approach’ (Ikujiro Nonaka), ‘continuous innovation management, innovation culture’ (Gary Hamel), ‘innovator’s dilemna & solution’ (Clayton Christensen), ideation and problem solving approach.

I was recently debating about Rapid Innovation with Professor Christophe Midler, Research Director at the Polytechnique Management Research Center, and Innovation Management Chair Professor at Ecole Polytechnique.

He told me this sharp statement which struck me: “The strength of the Rapid Innovation model is that it adresses both innovation disciplines, organization and design process. Actually, the properties of what you design are further enabling organizational undertaking for innovation: designed thing changes the organization of innovation.”

When modular design changes the organization…

Well, let me to take a moment to translate this intense summary.

Rapid Innovation is a kind of “New Corporate Garage” as named by Scott D. Anthony: it starts with organizational impact, by creating autonomous creative units or innovation teams. It crafts an organizational model based on:

* setting-up an agile and autonomous innovation entity;
* designing within a framework involving “creative tension”, an exciting environement mixing stimulating and stretched goals with a proven expertise in innovation discipline;
* aligning with innovation group strategy, across a shared portfolio and permanent connections, in order to facilitate adoption of the innovation output by the core business.

In the course of seeking adoption and engagement from the core corporation, we came to refining our innovation process and shaped modular design, an “innovation by component” approach.

[Excerpt, click on the link to read the rest of this post.]

From: Innovation Excellence — Rapid Innovation Breakthrough

By Nicolas Bry

At Creative Sage™, we specialize in modular, custom-designed innovation processes and programs for each of our clients — you won’t get a “cookie-cutter,” “one-size-fits-all” solution from us! Please give us a call if you want to explore how our solutions match your organization’s or work team’s values and needs. You can reach us in the San Francisco/Silicon Valley area, at 1-510-845-5510; or email us to arrange for an initial phone conversation. You can also visit our web site and blogs for more information. We look forward to hearing from you — and listening to you.