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As Chief Imagination Officer of Creative Sage™, I live a passionate personal mission to cause the spontaneous combustion of creativity, innovation, and compassionate intelligence everywhere!

At Creative Sage™, we help corporations, nonprofit organizations, professional associations, project teams, entrepreneurs, consultants, authors, artists, performers and others to create outstanding marketing strategies, communications, solutions, services and products. We design dynamic, cutting-edge innovation programs that are tailored to our clients' individual needs for maximum return on investment in innovation management.

We coach and mentor executives, and we also coach accomplished, creative professionals and their organizations to revolutionize the concept of "retirement" and create powerful new lives, projects and initiatives, including Social Entrepreneur projects and partnerships between corporations, nonprofits and philanthropists. We use highly creative and effective methods to help people in mid-life or at any age to navigate transitions in business or in life. We'll coach your inner innovator out of hiding...we help you innovate to be great!

Cathryn Hrudicka & Associates was our original company name, where we've focused on marketing communications, public relations, fundraising, performing arts presentation, and management consulting in the entertainment industry and nonprofit arts. Known for our innovative approaches and story angles, and our strategic capabilities, we have also served a variety of business and technology clients, including working in various capacities on multimedia and marketing projects for Fortune 500s, major universities, healthcare companies, environmental/sustainability, and trade associations. We've also added social media and Internet marketing and PR to our mix of services. We bring your message to the world, and the world to you. Let's start a conversation!

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

Contact Me to set up a phone or Skype appointment, or for more information. I look forward to discussing how we can help you or work with you to achieve extraordinary results.

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I'm honored to be a contributing author to the 2011 best-selling business book, A Guide to Open Innovation & Crowd Sourcing: Advice from Leading Experts, along with some of my innovation colleagues from #Innochat (Twitter Innovation chat and web site); edited by Paul Sloane, with a foreword by Henry Chesbrough. You can order it here: http://amzn.to/OI_CS
I co-wrote the chapter, "Building the Culture for Open Innovation and Crowd Sourcing," with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book at: http://bit.ly/OI_CS_Google

Oct 23

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This post is the first of a two-parts article on innovation and social business co-written with Ralph-Christian Ohr (@ralph_ohr) and cross-posted from collaborativeinnovation.org.

We live in an age where emergent technologies continue to have massive effects on business and society. Rising complexity requires companies and economies to cope with increasingly interlocking systems. If we keep on considering systems in a traditional, isolated way, this would lead to a totally locked view of business. This new hyper-connected nature of information entails an unprecedented change in business and societal environments. One major consequence for companies is the imperative to learn to anticipate those changes as well as to successfully adapt to them, or being at risk of disappearing.

The business model is the new unit of design

The life time of business models is declining. Organizations are forced to reinvent themselves more and more frequently in order to survive and thrive. This implicates the creation and pursuit of new businesses while maintaining and improving existing businesses – sustainable success depends on a proper integration of evolutionary and revolutionary innovation.

A recent Arthur D. Little study has found that the proportion of innovative new products in adjacent and new business areas is likely to be nearly 3x as big as it was in the last decade (figure below). Such an increase would have fundamental consequences for the way innovation is managed. These radical innovations typically entail the search of new business models and strategies in order to scale them.

[Excerpt, read more, and view the infographics at the linked post.]

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From: Social Enterprise Today — Innovation, Complexity and Social Business – Part 1

By Thierry de Baillon